Brenda Jump

Brenda Jump

Marketing Director
P: 614.221.2121 | F: 614.365.9516 | D: 614.340.7414
EMAIL bjump@isaacwiles.com
about BrendaX+X+

With over 23 years of experience, Brenda directs Isaac Wile’s marketing program. Her position encompasses: corporate branding, external communications, market research, business development and media relations initiatives. Her broad background in both consumer and B2B marketing has provided her with a deep understanding of branding and a talent for developing value driven marketing strategies.

She is focused on business development for the firm as a whole in addition to its individual practice areas and works with internal stakeholders to leverage visibility within their unique segments.

services X+

Services

  • Develops and manages all branded and non-branded print and digital advertising.

  • Directs multiple media agencies in the creative development of branding and messaging for both core and non-core advertising.

  • Leads and manages the firm‘s communications activities, including all external communication channels & systems and public relation efforts.

  • Manages marketing budget, including ROI analysis and annual forecasting.

  • Identifies, analyzes and pursues business development opportunities for the firm, practice groups, and individual attorneys, both within the existing client base and with potential new clients.

  • Directs, implements and tracks ROI for all social media campaigns (Facebook, You Tube, Twitter, LinkedIn).

  • Analyzes the cost of and efficacy of all firm marketing campaigns using metrics and quantifiable data.

  • Works with practice group leaders to assess the firm’s competition and develops well-conceived business plans for specialty areas and vertical segments.

education & admissionsX+

Education

  • The Ohio State University

professional & community activitiesX+

professional & community activities

Professional

  • American Marketing Association

  • Legal Marketing Association (Central Ohio)

  • Diversity and Inclusion Leadership Training (CBA) 2017, 2019

  • Columbus Metropolitan Club, Membership Development Committee (2016-2018)

  • Leadership and Team Development for Managerial Success (AMA) 2010

Community

  • Citizens for Upper Arlington Schools, Social Media Coordinator, 2013

  • March of Dimes Women’s Board, Marketing Chair, 2008-2009

  • March of Dimes Women’s Board, 2006-2009

  • Riverside Service Board, 2002-2005